The factors to consider when choosing a go-to-market model.The benefits and challenges of different GTM models.On April 12, White will host a webinar for Founders Network members where he’ll discuss different go-to-market models in tech and how deciding on a go-to-market model early on can greatly benefit startups. “Knowing your go to market model really drives a lot of product decisions, as well as marketing decisions and team composition decisions.” “We thought about go to market and distribution at about the same time we came up with the product itself,” White says. The company landed on a bottom up model early on and the model informed much of their strategy. Additionally, the application, which was developed exclusively for the Zoom Marketplace, secured 10,000 signups early on and is currently the #1 app on the platform.įathom Founder and CEO Richard White attributes Fathom’s early success to the startup’s go-to-market model. The startup announced it had raised a $4.7 million seed round earlier this year. Chorus similarly tries to provide AI-driven solutions for sales calls, for example, while services like Gong focus more on analyzing customer-facing interactions across platforms and Otter mostly focuses on the transcription side of the process.Since its founding in 2020, AI notetaker application Fathom has gained rapid traction. Being one of the first deeply integrated Zoom Apps opens the door for massive growth.”įathom, of course, isn’t the only company trying to solve this problem. “The Fathom team is incredibly strong and experienced, and they’re solving a key problem that Zoom customers face on a daily basis and will change the way people experience their business calls for the better. “Zoom has already transformed our lives and the way we do business - now that we live on video, the need and opportunity for Fathom is obvious,” said Jim Scheinman, early Zoom investor and founding managing partner at Maven Ventures. As of now, though, support for other platforms like Google Meet or Microsoft Teams is not on the roadmap. It’s a very stressful kind of process and you worry you’re going to miss something.”Īs of now, Fathom is available for free, with plans to add paid features over time (though the core experience will remain free). I got really well acquainted to what a terrible experience it is to have to talk to people all day long and type notes at the same time - and then after the call is over, clean up those notes so that they make sense. I’m not sure why I signed up to that many research calls. “I think it was kind of January 2020 and I did like 300 Zoom calls in that first month. “It was actually at UserVoice where I got the idea for what’s now turned into Fathom because I was doing a lot of research and customer calls in service of investigating a different product we were building at UserVoice,” White told me. That’s a broad coalition of investors, one that’s surely in part driven by the fact that Fathom founder and CEO Richard White also previously built UserVoice. Other investors include the likes of early Zoom investors Maven Ventures, Bill Tai and Matt Ocko, early-stage funds Character.vc, Active Capital, Global Founders Capital, Rackhouse.vc and Soma Capital, as well as the CEOs of Reddit, Twitch, Cruise, Mercury, People.ai, Snapdocs and Shogun. Fathom, a startup that is building an AI notetaker for Zoom, today announced that it has raised a $4.7 million seed round from a range of early-stage investors, including Zoom’s own Apps Fund.
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